“During my first encounter with the swiftlet's nests in the wild, I was moved by its beauty and its potential benefits. Among these already rare nests, Malaysian wild swiftlet nests are considered to be the world’s finest. As such, we have named it "Beautiful Nest" or "BI-SU" in Japanese. It is a brand that seeks to deliver this genuine product and its miraculous benefits to all.
“However, as we receive this blessing from the swiftlets, we must also preserve their jungle home in our pursuit. We will only achieve our goal when BI-SU's approach is acknowledged by the world, in where the relationship between humanity and nature becomes a "circulating relationship" that compensates for each other. This is how we give back to the swiftlets, whose grace they share with us.
“Their nests are a priceless gem given to us by Nature, and we endeavor to deliver this gem straight into your hands.”